This is a retrospective of selected work across brand strategy, organizational design, and creative leadership. The projects here were shaped in collaboration with ambitious teams and organizations seeking clarity, growth, or reinvention.
Each case reflects not only outcomes, but the strategic thinking behind them.
Forest Carbon
Nature Can Speak for Itself
Inspired by the science of bioacoustics and Chladni figures – visual representations of sound frequencies – the new brand identity for Forest Carbon lets nature speak for itself. Just as a symphony features a diverse range of instruments, a healthy ecosystem thrives with the harmonious sounds of diverse species.
Winner of:
– Cannes Lion, Bronze, 2025 – Design, Rebrand/Refresh of an existing brand
– Fast Company’s Innovation by Design, 2025
Read the media coverage:
– Adobo Magazine
– BrandFetch
– Branding in Asia
– Campaign Indonesia
– Creative Pool
– One Club
– Print magazine
Sinai Health
See What Care Can Do
A true underdog Sinai Health hadn’t advertised ever, in the century since their founding. Not only did they face the challenge of being a relatively unknown organization but we encountered numerous production challenges that arose mid-production; the advent of the pandemic, subsequent lockdown, and a shift entirely to a model of remote production that had never been done before. Despite this, See What Care Can Do an evocative docuseries, drove unexpected business results through both awareness +16% (12% over target) and over 40% lift in donations (50x over target).
Launch spot on YouTube
Full campaign can be seen here.
Winner of:
- ADCCs silver online series
- Shopper innovation & activation awards bronze Public Service Reinvention and Bronze Public Service ROI
- Effies finalist.
Massey Lectures iPad app
A one-stop experience to dive headfirst into the entire world of Massey Lectures designed to encourage users to spend long, quality time with the big ideas of the content.
Winner of Digital Online Design, Cannes Lion – Silver.
See full case study on YouTube.
M&M’s
Find Red
360° integrated campaign, online contest, traditional and online advertising, PR and Social.
Winner of:
Cannes Lions (Bronze x 3, Finalist)
ADC Merit
The One Show (Silver)
D&AD (In-Book)
Webby Award
Webby (Honoree x 2)
Echo (Silver)
New York Festivals (Silver, Bronze, Finalist x 3)
Bee’s Award (Finalist x 2)
FAB Award (x 4 incl. Best in Show)
Mobile Marketing Awards (Bronze)
Marketing Award (Bronze)
Digital Marketing Awards (Silver x 3, Bronze x 2)
Applied Arts (x 3)
ADCC (Gold x 2, Silver x 4)
CMAs (Best in Show, Gold x 3, Bronze)
See full case study on YouTube
Netflix Netflip
Finally, Netflix goes sideways when you do.Netflip lets you to rotate your Chrome browser screen 90° clockwise or counter clockwise for the comfiest of horizontal binge-watching sessions. Forget sitting up straight or straining and craning your neck to watch while lying down. Netflix just got way more comfortable.
Winner of:
• Marketing Awards, Bronze, Digital Apps & Mobile
• One Show Merit
• ADCC Merit
Rogue Mischief 